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Service for customers

1. Licensing photos
2. Advantages for customers
3. Our service
4. Our prices
5. Our licenses
6. Royalty free (RF) license
7. Standard license, right managed (RM)
8. Merchandising Licence (EL)
9. Special custom license
10. Special access for professional customers



1. Licensing photos

Zoonar is a picture agency. Picture agencies sell licenses for works which are uploaded by photographers, graphic artists and illustrators. These works include photos, illustrations, vector graphics or 3d animations. The picture agency shares the earned commission (license fee) with the author. Customers purchase a license and the right to use the licensed work for the stated purpose. The license also defines how long and in which countries you may use the work.

Zoonar is a picture agency with fair prices. Our prices depend on the desired file size (resolution) and the intended use. An image will be cheaper if you intend to use it only once instead of multiple times. It is cheaper to use an image for a website than for a full size magazine spread. You can find more details on our pricing system here.

Since Zoonar is headquartered in Germany we can offer you a very high legal security. You can purchase different licenses for different uses:

The right managed (RM) license (also called “standard license”) includes a single use. It is the cheapest license and is meant for uses such as websites, flyers, brochures, catalogues, books or magazines. You can find further information on our right managed (RM) license here.

The royalty free (RF) license is ideal for multiple uses. This license has no time restrictions or restrictions in the number of times you can use a photo or illustration. There are only limitations for certain uses. You must not use RF licensed images for merchandising, packaging, software, templates or global marketing campaigns. The markup for the RF license is 100%. You can find further information on our royalty free (RF) license here.

The merchandising license (EL) (also called “extended license”) is meant for merchandising and product packaging. It is the most expensive license and includes uses for packaging, magazine covers, postcards, mugs, pillows, toys, clothing, templates, software, calendars or international and high-circulation ad campaigns. More information about our merchandising license.

In addition to these licenses Zoonar also offers SPECIAL LICENCES. These are individually brokered licenses which have a clearly defined use. Special licenses are ideal for exclusive uses such as plus size photos, giant billboards, exhibition stands, PR campaigns, printed wallpapers, software and global ad campaigns or a very high circulation. You can find further information on our service license here.

Customers often need advice or very large images, crops, bulk discount and legal security. We are happy to help you in person. Just write us an email and tell us what you need. You will then get a reply from us immediately! Write us

2. Advantages for customers

Zoonar is a picture agency based in Hamburg, Germany. We have a European picture language. We carefully review and select our photos so that our customers don’t have to browse through countless pictures. We have only very few duplicates in our database, because we get our photos and illustrations directly from the photographer or designer.

Zoonar offers the best value for money. Our prices for customers and commission rates for photographers and designers are fair. We offer inexpensive microstock photos as well as premium photos. Customers find the whole range of stock photography in one place on Zoonar.

We offer a high level of customer service with many special services such as photo editing, e.g. enlarging photos or optimizing photos and we can even get you raw photo files from the photographer if you need them. Our location and our many years of experience guarantee high legal security and customer service.

Our graduated licenses offers the ideal license for any use. This way you avoid any trouble concerning copyright and you only pay for what you need. Editors, newspapers, magazines, agencies and publishing houses can get a special access which includes the following:

- Free download of layout data
- Buying on account (download now, pay later)
- Buying on credit (you get a receipt)
- Download of layout data without watermark
- File access for teams

You can find further information on our special access for professional customers here.

Our advantages in overview:

- Legal security, German and EU law
- Fair prices for customers and a fair commission rate for photographers
- European picture language
- Microstock and premium photos under one roof
- Varied licenses
- High level customer service

3. Our service

Our extensive service includes photo editing, scanning slides, we also select photos for you and we can get raw files or tiffs for very high quality prints.

Photo editing
Photo enlargements require skilled editing so that interpolation artifacts are avoided and not visible. We also edit photos, e.g. we can isolate objects from a photo, add a white background or we retouch photos and remove unwanted objects.

License advice
License advice is needed for very large prints, larger than DIN A3, or for unusual uses which are not covered by our standard licenses, e.g. logos, exclusive use, national or global ad campaigns, templates and use on Facebook. It is also recommended to get our advice if you are not sure what license to purchase. You can also contact us if you would like to get special bulk discount. Use our contact form to get in touch with us and you will receive a reply in short time. Write us

Scans
Zoonar can scan slides for you. Just contact us if you require a scan.

Pre-selected photos by Zoonar
If you are not sure what photos to choose you can use our free photo selection service. We will search for the subjects you need, select photos and then send you an email with a link to a lightbox which includes all the selected photos. Just contact us if you need help finding and choosing pictures.

High Quality Prints
Calendars, magazine covers, packaging or ad campaigns often require the highest photo quality. We will get raw files or tiffs for you and we also optimize photos before you receive them. This makes sure you get the best quality.

Special access for professional customers
Professional customers, e.g. editors, art directors or publishing houses, can get a special access. This service includes free download of layout data, buying on credit, buying on account or file access for entire teams and companies. You can find further info here.

Do you need additional service? Feel free to contact us.

4. Our prices

Zoonar offers its photographers and graphic artists to choose from three price brackets, microstock, standard and premium. Microstock is the cheapest, premium is the most expensive.

Different prices are based on different levels of work that any photo or illustration requires. Some photos require extensive preparation and setup, others don’t. However, most photos are available at our microstock price which starts at 1 euro. Premium photos start at 5 euro for the smallest file size.

You always pay the lowest price for the smallest sizes. Small sizes are ideal for small photos on websites and for ebooks or mobile computing. Larger sizes are required for print uses or high resolution displays. Zoonar offers seven different sizes ranging from XS to XXXL so you only have to pay for what you really need.

You can change the Zoonar search settings according to your needs if only want to search all microstock photos.
Our prices are displayed on our website in ascending order corresponding with increasing file sizes. And in case the photographer has enabled the royalty free (RF) license you can also purchase this popular license. It enables multiple uses for one picture. The markup for our royalty free license is 100%.
Our merchandising license has a 200% markup and enables the use for magazine covers, software, templates, merchandising and packaging. You can find further information on our licenses here.

Following you can find a table with our standard prices and all markups. Please contact us for special offers and discounts..

5. Our licenses

Zoonar offers three licenses:
Right managed (RM) standard license
Royalty free (RF) license
Merchandising license (EL)

All of our photos and illustrations are offered with a right managed (RM) standard license. This license includes the single use of one picture for prints, magazines, internet and mobile devices. The royalty free (RF) license is ideal if you want to use a picture multiple times or for social networks. However, not all of our pictures are available with a royalty free license, however, approx. 80% of our photos are available with an RF license.
You need the merchandising license (EL) for manufactured goods and merchandise such as cups, mugs, t-shirts, postcards, calendars, software or templates as well as for product packaging and magazine or book covers.
The displayed prices are always for our standard license. A royalty free license has a markup of 100%, the merchandising license has 200% markup. One specialty of Zoonar is that our markups are always based on the selected picture size. This makes our merchandising license prices very competitive and relatively inexpensive.

6. Royalty free (RF) license

Royalty free (RF) licensed photos and illustrations can be used for various purposes. You don’t get exclusive rights with RF photos but on the other hand you have very few restrictions either. You need a royalty free (RF) license for social media, for example.
Price is based on the desired picture size. The larger, the more expensive a picture will be. The markup compared to our standard license is only 100%. You can use RF photos and illustrations as many times as you like. Except for manufactured goods, logos, packaging, software or templates. Reselling/relicensing the photo or illustration isn’t allowed either. Only you / your company may use the photo multiple times.
The royalty free (RF) license is also ideal for TV productions, since TV movies or shows are usually broadcast several times.
Not all Zoonar photos and illustrations offer a royalty free (RF) license. If you need something like a RF license but no RF license is offered for the selected photo or illustration just contact us and we will find a solution for you.

7. Standard license, right managed (RM)

All Zoonar photos are available with a RM license (standard license). A RM license is always used for one single specific use only and is the cheapest of the three licenses offered. Duration of the use or the region in which a license is used has no influence on the price. However, you don’t get exclusive rights.
All our RM photos can be licensed for special uses. E.g. if you need a photo for a 5 year global marketing campaign, magazine or book cover or a wall-sized billboard. Please contact us and give us the special use you need a photo for and we will make you an individual license offer. You will get a custom license with very high legal security.
Our standard RM licenses don’t cover multiple uses, cover photos, software uses, templates or merchandising (packaging, logos etc.). You need to buy a merchandising license for these uses.
The standard license covers such uses as pictures in a book, magazine or newspaper, photos on websites, in flyers, brochures, catalogues or e-books. Excluded are magazine or book covers.
Please contact us should you need a special license for calendars, manufactured goods, campaigns, exhibition stands and similar.
If you want to use a RM licensed photo multiple times for different purposes you need to buy multiple licenses or you can buy a custom license which is tailored to your needs. You can request a special license any time, just contact us.
IMPORTANT NOTE: event photos or photos of celebrities and trademarked or copyrighted objects are only allowed for editorial use!

8. Merchandising Licence (EL)

You need a merchandising license if you want to use a photo or illustration for manufactured goods, cover photos, templates, software and packaging. It has a 200% markup and is our most expensive license. Following, a short list with examples for uses that require a merchandising license:

- Packaging
- Magazine or book covers
- Calendars
- Templates
- Software

any other merchandising article, e.g. bed linen, clothing, postcards, bags, mousepads, dishes, toys or stationery.
However, you don’t need a merchandising license for promotional gifts or any other object you give away for free. The merchandising license does not cover logos, writing paper, exclusive uses or very large prints (larger than DIN A3), global ad campaigns or TV commercials.
A merchandising license never covers global use, it is restricted to a single continent and one company. If you need any of the above you must get an individual special license.

9. Special custom license

Some uses require a special custom license. Our special licenses offer very high legal security. A special license is needed For the following:

- Semi exclusivity
- Logos and/or exclusive rights
- Multiple uses for RM photos
- If you need to have no region, time or circulation restrictions
- Photos as part of manufactured goods or global marketing campaigns
- If you want to offer the photo for download as part of a PR campaign
- Integration into templates
- Integration into software
- RM uses for sizes > DIN A3
- Global use
- Passing on pictures within your company
- TV commercials
- Photos which are edited extensively, especially if the photo shows people

Zoonar is happy to offer you custom special licenses. These offer very high legal security for your projects. Please contact us and ask for a non-binding price offer.

10. Special access for professional customers

Some uses require a special custom license. Our special licenses offer very high legal security. A special license is needed for the following:

- Semi exclusivity
- Logos and/or exclusive rights
- Multiple uses for RM photos
- If you need to have no region, time or circulation restrictions
- Photos as part of manufactured goods or global marketing campaigns
- If you want to offer the photo for download as part of a PR campaign
- Integration into templates
- Integration into software
- RM uses for sizes > DIN A3
- Global use
- Passing on pictures within your company
- TV commercials
- Photos which are edited extensively, especially if the photo shows people

Zoonar is happy to offer you custom special licenses. These offer very high legal security for your projects. Please contact us and ask for a non-binding price offer.